Primero Mining to Exhibit at New York Hard Assets Investment Conference; Announces Social Media Presence

TORONTO, ONTARIO -- (Marketwire) -- 05/11/12 -- Editors Note: There are two videos associated with this press release.

Primero Mining Corp. ("Primero" or the "Company") (TSX: P)(NYSE: PPP) will be exhibiting at the New York Hard Assets Investment Conference on May 14-15 taking place at the Marriott Marquis, New York, NY in Booth 504.

The Company also announces its presence on Facebook, Twitter, Youtube, Linkedin, Stocktwits, and Waggle, the completion of the Animation Video of San Dimas, and the 2012 First Quarter CEO Video Update.

Related Links:

http://www.hardassetsny.com/http://www.mapyourshow.com/shows/index.cfm?SHOW_ID=NYHA12&alt_entry=true&&cu
rr_pri=facility&curr_sec=OO
http://www.facebook.com/pages/Primero-Mining/123193107782411https://twitter.com/#!/PrimeroMiningCo
http://waggle.ca/companies/mining/primero_mining_corp/default.aspxhttp://stocktwits.com/Primero_Mining?q=primero_http://www.youtube.com/user/PrimeroMining?ob=0&feature=results_mainhttp://www.linkedin.com/company/primero-mining-corp

about; Primero Mining Corp. is a Canadian-based precious metals producer and owns 100% of the San Dimas gold-silver mine in Mexico. Primero is focused on delivering superior, sustainable value for all stakeholders with low-risk exposure to gold. The Company has intentions to become an intermediate gold producer by building a portfolio of high quality, low cost precious metals assets in the Americas.

To view the videos associated with this press release, please visit the following links:

http://www.youtube.com/watch?v=3LgIlodZwEE&feature=channel&list=UL

http://www.youtube.com/watch?v=I5-GrTqfjxU

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Contacts:

Primero Mining Corp.

Tania Shaw

Manager, Investor Relations

416 814 3179
info@primeromining.com